unique ways to raise funds for families in need

3 Things You'll Need To Do When Selling Home-Made Jam

by Taylor Hughes

Do you enjoy growing berries like strawberries or blueberries? Or maybe you have a chokecherry tree growing on your property. No matter what the case, you've probably eaten those berries and discovered how delicious they are. If you are thinking about turning those berries into jam, you may want to consider selling your home-made goods. Before you do, here are three things you'll need to do in order to sell your home-made jam.

Buy the Right Jars

The first thing you'll need when selling home-made jam is something to actually put the jam in. It's important to note, that not just any container will do. If you plan on trying to sell your goods to your local grocery store, you'll want a kind of canning jar that will preserve the jam as it sits on the shelf.

Glass jars work the best and they come in a variety of sizes, and even different shapes. Jam jar lids also come in a variety of colors and patterns so that you can find one that stands out from the rest.

Design Your Labels

Once you have gotten your jam jar picked out, the next thing you'll need to do is design your label. When it comes to effective label layout design, here are some tips to keep in mind:

  • The label is large enough to include all the information but doesn't take up the entire jar
  • The font and typeface on the label is readable from a distance
  • The label is different from its competitors and will stand out from the others

If you are using a white label, you will probably want to add some color to your fonts and design. If your label is already colored, make sure the color of font you use complements or matches the label.

Find Your Customers

Hopefully before trying to sell your own jam, you've already had other people taste it. If this is the case, your test market, which probably includes family and close friends, will probably be some of your first customers.

While social media has made marketing easier for entrepreneurs, you shouldn't put all of your marketing eggs into this one basket. Other places to find customers that will want to buy your jam include:

  • Your local food market
  • Grocery stores in your area
  • Vendor and trade shows
  • Roadside stands

You can also get creative when trying to find customers, like hosting jam-tasting parties, or hold jam-making demonstrations during local street fairs and other events where food is sold.