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Choosing The Right Business Signs For Your Needs

by Taylor Hughes

Visibility is not all about the right location; it's also about making sure that potential customers can locate your business. Even if people use a digital map service to find your location, they may still struggle to pick your business out of the crowd. Choosing just the right sign can be tricky, so it is good to know what your options are and to have a consultant to help you make the right choice for your needs. 

Style of Signs

The style you choose for your sign can blend in with other signs in the same area or help your business to stand out. If you really want your business to be visible, you should consider a style of sign that will pop. For example, you might consider a painted sign. A mural or even a sign in a graffiti style will stray from the usual domain of signs. On the other hand, a painted sign will stay flush against the wall of your building, which may make it hard to see from certain angles. Thus, you might also want to look at a sign that will stick out away from your building. Think about what angle most traffic will be coming from and make sure that whatever style of sign you choose will be visible to the largest possible number of passersby.

Lighting for Your Signs

Customers who have to find your business in the dark may not be able to see a colorful painted sign. Thus, you will need to think about what you can do to make your sign visible at night. One popular option is to position floodlights so that they will light up your sign. This is a good option if you want to go with a sign that is flush to the wall of your building. On the other hand, you might choose a box sign with lights on the inside of a translucent plastic case, which you can then turn on to light up your sign at night. A third option is to use neon lights to give visibility to your sign. 

Choosing a good sign for your business can be tricky. When you try to balance factors such as visibility, uniqueness, lighting, and other factors, you can feel overwhelmed and stressed. If you need help choosing a sign for your business, you should look for a business that specializes in business signs so that their designers can help you get just the right sign for your business. 

To learn more, contact a company like Digital Shootout Printing & Signs printing